We believe time should be as individual as the person wearing it. Based in the UK, our studio specialises in the art of custom watch design — transforming existing timepieces into one-of-a-kind expressions of personal style. Blending traditional craftsmanship with contemporary aesthetics, we work closely with each client to reimagine their watch through thoughtful design, premium materials, and meticulous attention to detail. The result? Unique, memorable timepieces that reflect your story, your taste, and your time.
Michael Goldman
Head Of Client Relationships
Elliott
Wheeler
Designer
Darius
Kotenti
Technical Consltant
Working with us is a collaborative journey. It begins with a personal consultation to understand your vision, style, and the story behind your timepiece. From there, our design team presents tailored concepts and material options, guiding you through every detail. Once approved, your watch will then move to production, utilising expert craftsmanship and premium components — resulting in a truly bespoke creation, delivered directly to you.
Consultation
Every project begins with a tailored consultation — an opportunity to explore your vision and define the character of your custom timepiece. Whether in person or virtually, we take the time to understand your preferences, inspirations, and the story behind your watch. This initial step ensures a clear creative direction and lays the foundation for a truly personalised design experience.
Design
Following your consultation, our team begins crafting a bespoke design that reflects your style and individuality. We present curated concepts, material selections, and detailed visuals to bring your vision to life. Each element — from dial accents to strap finishes — is thoughtfully considered, ensuring your timepiece is not only unique, but perfectly aligned with your personal aesthetic.
Production
Once your design is finalised, our skilled artisans begin the meticulous production process. Using high-quality materials and precision techniques, each detail is carefully executed to ensure exceptional craftsmanship. From modification to final assembly, your timepiece is handled with the utmost care — resulting in a custom watch that is as refined and enduring as it is unique.